Comments on: Da Clotaire Code http://johnnyhongkong.com/blog/2006/06/24/da-clotaire-code/ we have the election fever! Wed, 07 Jan 2009 07:49:36 +0000 http://wordpress.org/?v=2.3.1 By: Lee-Roy http://johnnyhongkong.com/blog/2006/06/24/da-clotaire-code/#comment-563 Lee-Roy Tue, 27 Jun 2006 10:35:39 +0000 http://johnnyhongkong.com/blog/2006/06/24/da-clotaire-code/#comment-563 Is the "can can" in that easy spirit ad meant to subliminally suggest the image of paris hilton parting her legs? Is the “can can” in that easy spirit ad meant to subliminally suggest the image of paris hilton parting her legs?

]]> By: Lee-Roy http://johnnyhongkong.com/blog/2006/06/24/da-clotaire-code/#comment-562 Lee-Roy Tue, 27 Jun 2006 10:32:50 +0000 http://johnnyhongkong.com/blog/2006/06/24/da-clotaire-code/#comment-562 You got one! You got one!

]]> By: Ethan Ubell http://johnnyhongkong.com/blog/2006/06/24/da-clotaire-code/#comment-548 Ethan Ubell Sun, 25 Jun 2006 17:52:01 +0000 http://johnnyhongkong.com/blog/2006/06/24/da-clotaire-code/#comment-548 The problem with Rapaille is not necessarily that his analyses are incorrect, but rather that they are trite and overdetermined. His greatest mistake is throwing out the baby with the bathwater by assuming that since one cannot always rely on what people say, that therefore one can never rely on what they say. What does this leave him with? His souped-up methodological tool, which is nothing more than Nietzchean close-reading with a sprinkling of Freud (imagine what ol' Friedrich would have made of the etymology of Rapaille's name!). His conclusions (GWB is a Hummer! John Kerry is a Hybrid!) are so obvious that one is shocked to find that canny marketing execs are not light-years ahead of him in sophistication. Of course, as JHK has rightly observed, one look inside the sausage factory lets you know that the success of of this Francophone geek is driven largely by the infinite insecurities of thise same marketing execs, who know full well that they owe the success of any marketing campaigns to the felicities teased out at the margins by the artists they hire to execute them. Focus groups, mission statements, and especially high-paid intellectual consultants are for ass-covering. The problem with Rapaille is not necessarily that his analyses are incorrect, but rather that they are trite and overdetermined. His greatest mistake is throwing out the baby with the bathwater by assuming that since one cannot always rely on what people say, that therefore one can never rely on what they say. What does this leave him with? His souped-up methodological tool, which is nothing more than Nietzchean close-reading with a sprinkling of Freud (imagine what ol’ Friedrich would have made of the etymology of Rapaille’s name!).

His conclusions (GWB is a Hummer! John Kerry is a Hybrid!) are so obvious that one is shocked to find that canny marketing execs are not light-years ahead of him in sophistication. Of course, as JHK has rightly observed, one look inside the sausage factory lets you know that the success of of this Francophone geek is driven largely by the infinite insecurities of thise same marketing execs, who know full well that they owe the success of any marketing campaigns to the felicities teased out at the margins by the artists they hire to execute them. Focus groups, mission statements, and especially high-paid intellectual consultants are for ass-covering.

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